Press Releases

  • DAX Hair Care Braid Gel

    August 20, 2024
    DAX Hair Care Launches Braid Gel

    Imperial DAX Co., Inc. makers of classic DAX hair and skin products, proudly made in the USA since 1954, announces the immediate launch of its newest product, DAX Braid Gel.

    Read Press Release

  • This wax is awesome. I always get compliments on the shine and the way it holds. I love Dax Wave and Groom and I’ve been using it as long as I can remember. I’ve spent a lot of money looking for the perfect bottle and I’ve finally found it.

  • Dax Pomade is the best hair oil in the world. My mom used this oil in my hair for as far back as I can remember and now I use it regularly. It moisturizes your hair and prevents dandruff and a dry scalp. It can last for days and also aids in the growth of your hair. I totally recommend this oil.

  • Here is an underrated pomade. The hold is on the medium-to-heavy side with a nice fresh scent and medium shine. The pomade washes out easier than other traditional oil-based products. If for some reason Dax is not on the radar of pomade heads, it should be. Can’t go wrong with DAX.